Email marketing has proven to be one of the most effective ways to connect with your audience and get them to take action on your offer. In this blog post, we’ll take a look at 15 Best Email Marketing Examples in 2022 that have brought in the best results for other businesses. We’ll cover everything from audience targeting and subject lines to creating graphics and providing social proof, all of which are crucial components of successful email marketing campaigns. Let’s get started! What is email marketing? Email marketing is a digital marketing strategy that uses email communications to promote products or services. Email marketing can be used to build relationships with potential and current customers, promote new product launches, or drive website traffic. Why email marketing? Email marketing is one of the most effective types of marketing because it allows you to reach a large audience of potential customers.  There are many different types of email marketing campaigns, but in this post, we will see the 15 Best Email Marketing Examples in 2022. This will help us to know what a good and successful campaign looks like. You should also be aware that there are different types of email marketing and email marketing system. As a result; there are also many templates that can be used for your different email campaigns for optimal conversion. You will find some best examples of email marketing below. What makes under listed 15 Best Email Marketing Examples in 2022 successful? Email marketing campaigns are a great way to connect with your audience and promote your products or services. But what makes an email marketing campaign successful? According to experts: – Using rich media content, like an engaging video or a stunning picture, will help you keep your readership. – Use a compelling subject line. – Utilize CTA (call-to-action) buttons throughout the email, as well as at the end of the message, so readers know exactly what they’re supposed to do next: click on it! – Offer something for free if you want more people to sign up for your emails. – Make sure your logo is large enough and displayed prominently in the design. – Create scarcity around your product by giving limited-time offers only available through email (like Black Friday deals). – Develop a list segmentation strategy by using first name, last name, company type, location, etc., so you can create specific messages for different audiences. – Experiment with timing and set time frames for when customers should receive their emails. For example, could sending an email every other day be better than sending one every day? A lot of companies find out this works best based on customer behavior. *If these tips helped you understand how to create a successful email marketing campaign feel free to share this post*  – One of the best email marketing templates is creating a sense of urgency to purchase or download information because some users may not respond if there isn’t any limitation. – Subject lines need to be catchy but not too long so that it doesn’t deter potential subscribers from opening the email. Subject line Optimization – Including videos, images, GIFs, and CTA buttons are best practices for crafting a successful email campaign. The best email marketing templates also offer various call-to-actions and valuable content. -Email newsletters aren’t just promotional vehicles; they should offer timely information and education about new products, industry developments, current events, etc. -Subject lines shouldn’t be generic or vague – instead, use them to grab someone’s attention while also making it clear what the contents of the newsletter are going to contain so that they know whether or not they’ll want to read it. -The best email marketing campaigns have clearly defined goals before launching a campaign. -Determine who your target market is and then construct a plan detailing how you’ll reach them via email communications such as frequency of sends, desired results, etc. All the above features of a successful campaign are integral to the 15 Best Email Marketing Examples in 2022 shared in this article as you will see shortly. Best email marketing examples take into account the benefits and risks associated with certain approaches. Designers of the best email marketing campaigns spend time developing copy that resonates with their readers. They also consider brand voice and voice tone, which vary depending on each organization’s objectives. Testing is essential when determining the best email marketing techniques – marketers have found success by splitting their lists into segments and sending emails to each group separately, tailoring messages for each specific audience. Research shows that the best email marketing campaigns generate 40% more revenue than average ones. It takes hard work to make an effective, responsive campaign but once it starts paying off all those hours spent designing will seem worth it. 15 Best Email Marketing Examples in 2022 Airbnb is an online marketplace for holiday rentals and short-term housing. For a charge, Airbnb acts as the middleman and facilitates this connection between the parties. They pride themselves on being “A Community Built on Trust,” and they have a solid reputation to back that up. The following email I received from Airbnb caught my attention as an excellent email example for a number of reasons, but the use of customization immediately caught my attention. Why it works 2. Headspace Headspace is a mindfulness meditation app created in 2010 by Andy Puddicombe and Rich Pierson. The app provides guided meditation sessions and mindfulness techniques to help people live a more balanced and stress-free life. The company has been featured in The New York Times, Wall Street Journal, Fast Company, and Forbes. Why it works 3. Zomato Zomato is a food ordering and delivery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It is an Indian multinational company operating in 22 countries and headquartered in Gurugram, Haryana, India. As of December 2018, Zomato had a network of 1.4 million restaurants. Why it works Zomato’s promotional emails are some of

Understanding the structure of email automation system could be one thing you may tweak in your business to see an optimal return on investment. If you follow our previous tutorial; you will know that the Return on investment according to big names like; campaignmonitor and constantcontact has been found to be an average of 4400%. What this means is that if you have invested $1 in email marketing you stand the potential to make an average of 44times. It is very crucial to note here that this is not necessarily the case as different factors determine whether or not you’ll make more or less than $44 on every $1 spent. For instance; in 2021 we at j-insights evaluated the ROI in our email campaign per email sent, and we noticed that our ROI fluctuates around $28 to $36. But we noticed a swift shift in our ROI to around $36 when we tweaked our email automation system to serve our needs. So, what this is telling us is that; understanding the email automation system that suits your need is very crucial to making the most revenue out of any business model you’ve chosen to major in. Now the question is……. what did we; to record such a swift shift….? We simply tweaked our mailing system to our needs. This helped us to cut down a lot of unnecessary costs we’ve been spending unknowingly. This could necessarily be the case for you right now. Understanding the email automation system will really help you to save a lot of money you would have spent wrongfully ( Who doesn’t want to save money….😯🤷‍♂️?)  Types of Email Automation System. Let’s look into the 3 major types of email marketing automation systems so that you know which is the best for your business for optimal ROI. Let’s dive deep and see what each of them looks like…But before then it is paramount we understand the components of a fully-functional email automation system. This will help us to understand how everything is networked together to have each peculiar system which we can send emails from.   Email marketing Components and structure. An email marketing automation system is consists of two parts or components Let’s take a look at each of them to see what they look like…… The Delivery System. This is the most delicate part of the email automation system. The Delivery System also known as the SMTP server is the part of the email system in charge of delivering the messages or campaigns to the mail folder of your email subscribers. It is very important to understand that this is the part that determines your email deliverability or inbox placement. In the delivery system of the email automation structure, there are some technical details that need to be configured correctly. That is if inbox placement is a priority for you. I have written about these technical details in my previous tutorial; where I talked about the 3 DNS records every marketer must know. There I talked about the Sender policy framework (SPF), DomainKeys Identified Mails (DKIM), and the PTR record or RDNS (Reverse DNS). To the best of my knowledge, these are the only 3 DNS records that must be configured in order to get a 10/10 sending score and potentially reach your subscriber’s inbox if other factors such as; IP warmup, avoiding spammy subject and body, not linking to websites with a track record of spamming etcetera are put in place. Now…. Are there other technical details or DNS records in the delivery server that must be authenticated to make the delivery system work properly? The answer is yes! Let’s quickly look at them shortly ……. Other Important DNS Records in the Delivery System. Aside from the SPF, DKIM, and PTR or RDNS; We have the return part record and the Mail exchange record (MX record). I have also explained this in detail in my other tutorials. You can check our free SMTP crash course to learn more about these records. But, since we’re talking about the delivery system here; let’s just do justice to the important one known as The mail exchange record or the MX record. As the name implies, this is the record that helps you to receive emails and route or reroute emails to any server you want, hence allowing you to receive emails. If you don’t have the MX record properly configured on your server, you will not receive emails. For instance; if you use postal as your mail transfer agent; you can attest that postal does not receive emails. You have to route any incoming email inside an external server with a control panel say Cpanel or cyberpanel installed on it. This could be a shared server or a virtual private server. If you want to learn more about How these networking works you can watch the video below….. What is SMTP and how does it work? SMTP is short for simple mail transfer protocol. It is the delivery system of the email automation system. Let’s know how Mail transfer agents or SMTP send emails over the internet. First let’s see how things work with email clients like Gmail, yahoo, outlook, Hotmail etcetera. When you open a Gmail, outlook, yahoo, or Outlook account; you have access to their respective SMTP servers which will help you to send messages to another user from the same email client or a different one. Take a look at this scenario….. You signed in to your Gmail account and typed a message to be sent to an Outlook or Yahoo account. What is happening in the background is that; the Gmail SMTP will send your message to the target Yahoo or Outlook address. Once the email gets to the receiving server, it is authenticated by the requirements of the receiving server. Most email clients require you to configure the 3 most important DNS records which are: Sender policy framework (SPF), Domain keys identified mail (Dkim), Reverse DNS, or the PTR record. This

Let’s travel back to the shores of the history of emails. After the invention of emails by an American computer programmer who most people believe to be Ray Tomlinson while working for the Advanced Research Projects Agency Network (ARPANET), it never took time for Gary Thuerk to earn the title of the father of spam by launching his first unsolicited email campaign. The acclaimed result of Gary’s first spam email seems to give a very strong reason why every marketer should master and understand the different types of email marketing. But before diving deep into the different types of email marketing let’s see what Gary’s ROI in his first unsolicited email launch was. This will keep us intentional subconsciously while implementing any of the different types of email marketing. The First Spam Email sent. Prior to Ray Tomlinson joining ARPANET, there was really no medium to exchange messages between networks of computers. By this time you can only leave messages to people using the same computer. Ray Tomlinson came up with a program that allows messages to be sent between computers connected to the ARPANET network. Gary Thuerk claimed he made a whopping $13 million dollar leveraging Ray Tomlinson’s program to send unsolicited emails to ARPANET’s 400 connected computers. These acclaimed 400 clients made him $13 million dollars.  After traveling this lane of history, Gary’s action reminds me of the potential high Return on investment in email marketing. Although the result gotten by Gary has drastically reduced. This could be attributed to many factors such as today’s presence of radical spam filters, stricter rules for email deliverability, complex DNS configuration, the 2003 CAN spam act. Again nobody freaking really knows about the different types of email marketing or the concept of spamming then.  Possibilities in Email Marketing Despite all, Email marketing still has a high and scalable ROI pegged averagely at 4400%. This implies that you have the potential of making $44 on every $1 spent on email marketing. To me, this is still huge. This does not explicitly imply that you will make 44 times the amount you invested in email marketing. For instance, we at j-insights have never at any point in our marketing banked 4400% ROI. Though we have reached 3600% RIO the last time we checked our ROI in email marketing. What this implies is that there are a lot of factors that determine Your ROI in email marketing. Here we will be looking at the most important of them all being ‘the different types of email marketing’. This helps to choose the one best for our business. And not use something that will suck our money dry and drastically reduce our ROI margin. Without wasting more time, let’s dive deep and see the different types of email marketing. Keep reading 😊😊……………. Types of email marketing There are different types of email marketing. This depends on how inclined it is to spam or the level of consent given by subscribers to send them emails. Let’s look at them one after the other: What is Traditional Type of Email Marketing: Traditional email marketing in a general sense is the most ethical of the different types of email marketing. This involves your customers consenting to receive your updates and emails from you by subscribing to your newsletters. How this is achieved is by building something known as a landing page and email popups. This helps to capture the email address of anyone that wants to voluntarily receive your update. Once they input their email address and click on subscribe or signup, the email is automatically going to be collected by the software behind that landing page or popup. There are a lot of services that will help you to build great-looking landing pages and popups. They also collect and send email campaigns for you totally for free. Here at j-insights we use systeme.io to build clean-looking landing pages and popups. It also collects emails and sends campaigns to up to 2000 contacts for absolutely free. You can go sign up for an account here if you don’t already have one. Since traditional email marketing requires the full consent of the recipient, one can use any of the three types of email marketing platforms to genuinely collect these emails. It is very important to gradually accumulate subscribers traditionally. This will help you ensure you are really talking to real customers that are advocates and fans of your brand. Studies have shown a swift graphical rise in the ratio of responsiveness of traditional email marketers to cold or bulk email marketers.  What is Cold email marketing? Cold mailing is one of the best ways of reaching out to potential prospects to increase sales and conversions. Unlike traditional email marketing, in cold email marketing, the recipients of the cold email marketing campaigns do not consent for the sender to send them email campaigns. The implication of this is that; it is almost always considered spam if not done properly and rightfully so. This is because those you are sending these campaigns to never opted-in to receive the emails. So, if this is considered spamming, why are we then trying to implement it in our business? The solution lies in how we implement it in our business. This is what is going to be looking into shortly…..Continue reading 🤝🤝……. What is cold mailing? Cold email marketing is the process of sending non-promotional emails to a targeted audience with the aim of establishing relationships and creating awareness for your business. Not going after immediate sales is the aim of cold mailing. The goal is to make those you reached out to know about you and your brand. This will make them know about your business on a subconscious level. Aside from that, they might need such a service or product in the future or have somebody in their network that need it. Once they do they’ll refer to your brand. I hope this is super simple to grab ….😊😊 Major challenges of

Mailwizz is arguably the best self-hosted email marketing application or script out of a lot in the market that helps you to manage your email list, create campaigns, track campaign performance, and analytics all in your dashboard. All the component features of mailwizz such as Its in-depth tracking features are very important if maintaining a high return on investment is of importance to you in your campaigns. To ensure these great mailwizz features including feature updates are available, you have to make sure your mailwizz is updated. Of course, there are different ways you can update mailwizz. We are going to go through them all. Continue reading…….. In other to update your mailwizz very easily you have to visit the codecayon to get a genuine mailwizz license. This will save you a lot of stress you would have faced if you are trying to update a cracked license. Are there ways to update cracked licenses? The answer is YES! But I don’t advise this because you will get into a lot of trouble using and updating a cracked license. Now, let us look into how to update mailwizz we got legitimately from one of the evanto marketplace known as codecayon.  How to update mailwizz from the backend area  Mailwizz update from the backend is very easy and could be automatic depending on whether you set the auto-update feature to YES or NO. I recommend setting the auto-update feature to No. This will save you from system crashes and system failure unless you are using the mailwizz backup addon. If you’re not using the backup addon which will backup the application content before it automatically allows any update, I recommend you set the auto-update feature to No. This will also save you the extra money you would have spent on buying the Mailwizz backup plugin or addon. You know you have to do the update manually, which is a bit technical. But, …. If you have extra funds I highly recommend you visit codecayon buy the backup plugin. it is very cheap and you don’t need to worry about any system crashes during the automatic update.  If you have any issue with the plugin you can submit the problem to the mailwizz worldwide forum or the J-insight forum and our team will try our best to attend to you Now let’s get in and see all these practically and in pictorial form.  Settings for automatic update. Login to your mailwizz front end or customer area. Here is what your mailwizz frontend login link will look like https://ponderfacts.com/mailing/MailWizz/backend/index.php/dashboard/index. Here it will bear your own domain name.  Once you establish a successful login, The picture above describes what your dashboard will look like if a new version of your mailwizz application is available. Just navigate to setting>common. If you also scroll down you’ll see the current version of mailwizz you are using. To enable auto-update, click the drop-down arrow and check the application auto-update to YES. As you can see the notification also recommend you have mailwiz backup addon before you perform this operation. And don’t worry if you have a campaign running during the automatic update. If you have the mailwizz backup plugin, all campaigns currently running now will be pursued until the update is complete. After the update, you will get an email telling you that the process is completed. All these will happen the way described here only if you have a genuine mailwizz license. Now let us look into the manual method because most people viewing this will not have the backup plugin enabled, hence will not enable the automatic update option. The only option they have to update mailwizz is to do it manually using the mailwizz update file. Mailwizz Update Settings for manual update. This process will be very much understandable if you follow my tutorial on mailwizz installation. If you have not checked it out go now, it is very important. Let’s Continue…..  To update mailwizz manually, you have to upload the mailwizz update file to the same folder your mailwizz files are already in. In my own case, the zip file I just uploaded contains the mailwizz update file I named it latest.  Now unzip it and reload the directory to see the folder that contains the updated file. Make sure the update files are moved to your outdated mailwizz files ( the ones you have when you installed mailwizz in the first place). Now go and reload your maiwizz backend and see the latest version prompt. click on update and your mailwizz will be updated to the latest version.  To see this practically, you can watch this video from the mailwizz team……. I know this is a bit technical. I will be waiting for you in the comment section and on our forum to address any difficulties you face. Visit the mailwizz forum to learn more about mailwizz or submit any questions you might be facing as regard updates. Also, leave a comment or question, and I’ll be here to address it. See you at our next tutorial.

There have been different ways to go about mailwizz installation but in this tutorial, we are going to learn practically the most cost-effective way which is, mailwizz installation on a folder of your shared hosting.  The reason I love this method as opposed to other methods of mailwizz installations is that you never need to pay any extra money to host your mailwizz email marketing application. All you just have to do is to create a folder or directory and upload your mailwizz and follow the installation processes.  The question now is ….  Are the other alternatives available for installing mailwizz and are they more reliable in terms of performance, resources, and bandwidth than installing on shared hosting? These are all we are addressed in this tutorial including the steps outlined in the Mailwizz main website………continue reading…… The video below shows an alternative way of installing mailwizz, which is on a VPS server. How do you locate your Mailwizz Installation directories online? To locate a directory online, that folder has to be situated on a machine with a public IP. This IP address is discoverable by other machines which might be your mobile phone or desktop. Your mobile phone or desktop also has an auto-assigned IP address. This makes it discoverable online by other machines such as the VPS or shared hosting where you hosted your mailwizz. Through the help of your web browser, queries are always sent from your local computer or mobile with an auto-assigned IP address to the public address where your Email marketing application is hosted. This IP address could be a VPS machine or a shared machine. Now let us see the difference between VPS hosting and shared hosting. We will see the reasons we chose to install mailwizz on the shared host as opposed to a VPS server. What is the difference between VPS and Shared hosting? VPS is short for a virtual private server. When you host anything on a VPS server say ,,, maiwizz or your website, it could be hosted alone on a single machine which can be a VPS server. It can also be hosted together with other websites owned by other people ( This is called shared hosting ). So, the implication of this is that if we have a private server, we have total autonomy over that server and we can determine what is and what is not placed on that server. For instance; we may decide to install only our mailwizz on that VPS or host our sites + install mailwizz. This means that we have full control over the server and can manage the server resources for high performance.  This is not achievable with shared hosting. In shared hosting, a lot of other websites are hosted together with your own website on the same server or machine. Although there are always a particular amount of resources allocated to each of the shared hosting plans, that doesn’t take away the fact that many websites are on the same server. In the same way, you want to install mailwizz as an additional load on your own disc space in the same way other clients on the same server are uploading more resources on their own disc space on the same machine.  This brings us to the WHY do we still go ahead with shared hosting as a viable option seeing we have more control using virtual private servers (VPS)?  Why mailwizz installation on shared hosting? As hinted above, the main reason for rooting to install mailwizz on shared hosting is only to save costs that could have been incurred in VPS hosting. VPS hosting is very cheap and affordable and in this way, you will get more performance and higher email delivery speed. But, the sole reason for this tutorial is to show you how you can run mailwizz installation on shared hosting, where your website is also hosted. You don’t have to pay extra since you are installing it on a folder on your website. This saves you some form of cost as you will never be paying for anything for hosting your mailing application as your Webhosting cost already covered your mailwizz hosting cost. Effects of hosting Mailwizz on shared hosting.  The major side effect of installing mailwizz on shared hosting is that it adds to your disc space. This means that it adds more load time to your website which translates to less visibility of your website on google search results and other search engine search results. I think this generally poses a reduced user experience on your site even when SEO is not of importance to you. You can also check this article on mailwizz forum for more information about the limitations of hosting mailwizz on a shared host. Which Shared hosting platform is best for Your mailwizz installation?  It is worth mentioning that, not all shared hosting platforms allow to install scripts such as mailwizz on their server. This is because some PHP functionalities are disabled on a shared host. So, you have to find a shared hosting platform that allows the PHP functionalities that allow mailwizz installations. I can attest to this because sometime in the past I tried installing mailwizz on a folder in my Namecheap hosting account. After the installation, in like 2-3 days’ time, the installations were removed. The goal now is to find a shared hosting platform that allows the installation of scripts such as mailwizz in their server and at the same time, their servers are very fast in such a way that after your mailwizz installation and uploading your huge email list, the server will balance the load and maintain its supersonic speed. After days of research, I found speedyconnect.net the best and cheapest shared hosting platform for this job. You can visit Speedyconnect and use the code 50%offunlimited to secure 50% off your purchase. This being said ….let’s go to the main installation process. Mailwizz installation Full Guide The first thing to do is

As a genuine marketer, agency, or corporate, one of the best ways to increase sales, tractions, and conversions is to ensure your emails rest in your subscriber’s inboxes. As great as a highly converting email campaign may be, if those great campaigns wind up in your subscriber’s spam boxes, you will never break even in sales, profit, and engagements. In this tutorial, we will be looking at the 3 DNS Records Every marketer must know if inbox delivery is a priority. The 3 DNS records that must be correctly configured to ensure good inbox deliverability are: These are not the only DNS records there are. The above DNS records are just for ensuring good delivery of outgoing emails from your mailing server or sending domain. We also have an Mx record. This allows the reporting of emails to your server. We will cover this much later in our next tutorial. For now let, let us focus on the 3 DNS records that affect outgoing emails.  Why You must configure these 3 DNS records  Today’s spam filters are very sensitive to spam patterns than ever. if you don’t correctly configure your server, your messages will be auto-tagged spam. This will make it auto-filter to the spam folder. So, this should not just be 3 DNS Records Every marketer must know, you have to implement them in your mailing server. we have to ensure not only we authenticate our servers correctly but must ensure our messages follow deliverability best practices.   PTR record or Reverse DNS I normally call this the inverse of domain mapping. If you don’t know anything about domain mapping you can see my previous tutorial on how to set up a custom email marketing system from scratch. I revealed everything in-depth there. As a quick glance for this tutorial, let’s look into domain mapping. What is domain mapping This is a way of assigning your domain name to an IP address. In other to access a domain online you have to query the host IP. This can be assumed to be your domain name. But due to the fact that IP addresses are strings of numbers hence are very difficult to remember, the domain name system helps to match a domain name that is easier to remember to its host IP address. For instance, it is easier for you to remember J-insights than its host IP address say 92.249.44.37. Even when you can remember the number above, you won’t for the different websites? Even when you do, how many will you remember? This is the main essence of the domain name system. This saves us the hassle of remembering strings of IPs. Reverse DNS explained (RDNS) Reverse DNS or PTR record as the name implies is the inverse of the domain name system. It is the process of mapping your hosting IP address to your domain name. While this is not compulsory for web hosting except if you have some specific need to configure it. Such need as tracking where website visitors originate from. When you configure Rdns and traffic is coming from, say 92.249.44.37 the reverse DNS is queried as 73.44.942.29. This tells you that the visitor originated from IP 92.249.44.37. This is not a criterium for reaching web servers. if traffics or visitors query your domain, it will still be located.  For mail servers, Rdns is compulsory for reaching email client’s servers. Not setting up Rdns will make some email clients which have auto rejection rules for Rdns reject emails from your server. In my experience, this is just an extra level of security to block spammers from accessing the inbox of their customers. In my opinion, it will be more difficult to have access to your domain registrar account and your server at the same time. Even when they do, you will notice the compromise easier and faster.  Quick Note on Rdns Rdns is not a guarantee that your emails will get to the targeted inbox, this is just for email clients to allow your outgoing mails to pass through their servers. There are other factors for inbox placement. Review the deliverability best practices and how to set up an SMTP server from scratch to understand more. Take Away: Rdns is not compulsory for Webhosting but it is for mail servers. This is because it helps email clients like Gmail, outlook, yahoo, etc to know the IP address or mail servers incoming emails are originating from. To learn more about Reverse DNS and how important it is, you can check this guide SPF Record (Sender Policy Framework) Sender Policy Framework (SPF) is a TXT record published in the DNS Zone of your domain. The essence is to authenticate the servers that are allowed to send emails from your domain. This is one of the most important of the 3 DNS Records Every marketer must know to protect their domain from email spoofing, Phishing, and other malicious attempt targeted at your domain. To make things super simple here, SPF is just that thing that authorized entities to send emails using a domain name. Entities not included or published in the SPF record will be marked as spam or rejected completely from reaching the intending servers or recipient depending on your published dmarc policy. The entities I used in the above statement are just for clarity’s sake, we are talking about IP addresses. This is a sample of what SPF record looks like. v=spf1 a mx include:spf.postal.example.com ~all Follow here to know more about SPF records and how important it is for your brand’s protection. I hope the concept is now a little bit clearer now 🤗🤗. DKIM (DomainKeys Identified Mails)  DKIM is an email authentication technique that holds the public authentication key used to validate the authenticity of emails sent out from your server. This public authentication key only accessible by the receiving servers (Email Clients) serves to validate the email signature. You Just heard of email signature now ……. Let me explain. When you implement DKIM

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